The 'infomercial' is one to televisions famous cliche's. Don't laugh… there are valuable lessons to be had from this style of advertising.
Thesuccessful premise behind the infomercial is entertainment - entertainment value is useful when your message is not particularly newsworthy eg ..
Thanks to Gan Khing from Singapore there are photographs of the 2011 Singapore TCC available on Facebook.
Clay Lee caught in the moment while competing in the 2011 Singapore TCC - more pics by Gan Khing on Facebook.
In most instances Treemagineers inspired hardware works best with other DMM products. When Treemagineers gear is paired with other brands they don't seem to work as well. eg the Ultra O with the Hitch Climber is a perfect combination but when you combine the Petzl OK (supposedly oval) carabiner with Hitch ..
The long standing arb suppliers must be scratching their heads in dismay - what the hell is going on?
The usual suspects have dominated the tree climbing market for over 20 years: Buckingham, Yale, ISC, DMM, Petzl, Samson. And then we have the relative newcomers causing a stir: the Treemagineers, ART ..
The Rock Exotica UFO looks like it could be from outer space but the acronym UFO actually stands for Universal Focusing Object or 3-D rigging in tree work parlance.
The Treemagineers first introduced the concept of three dimensional rigging with the launch of the DMM Rigging Hubs ..
iClimb inc.com's Jordan Glossop leads the top 10 preliminary placings on day one of the 2011 Singapore Open TCC. This follows last weekends success for Jordo where he gained top place in the inaugural WA-TCC masters in Perth.
The top five prelim contenders will progress to the Masters Challenge on Sunday ..
Treetools featured a knot-based retrievable redirect YouTube clip by Dom Eastwood a few weeks ago. Drew Bristow of DB Tree followed Dom up with a video ..
If there was ever a 'product' bound to be copied it is the Singing Tree Rope Wrench.
Treetools first blogged about the Kevin Bingham's Rope Wrench back in December. Almost immediately ..
Treetools takes a lot of photographs at tree climbing events around the country and regular blog readers really appreciate these photographic records, particularly if they were not able to attend the specific event.
Another benefit of tree climbing photographs is that they also allow the viewer to carefully study a particular ..
Chief Southern 'Arbor Day' Arborcamp organizer Jerry Lynch got onto Google and explained the situation - apparently dozens of arborists are ..
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